Factors Influencing the Corporate Social Responsibility of MSMEs in Plateau State, Nigeria

Abstract

Micro, Small, and Medium-sized Enterprises play a vital role in driving the
Nigerian economy, as they account for 96% of businesses and 84% of job
creation. This study examines the corporate social responsibility (CSR)
practices of micro, small, and medium-sized enterprises in the Jos metropolis,
focusing on four variables: information on corporate responsibility, attitudes
towards business ethics, firm reputation, and economic responsibility. The
primary objective of this research is to investigate the relationship between
these variables and the CSR of microbusinesses in the study area. The study
findings indicate a significant positive effect of these variables on the CSR
practices of microbusinesses. Therefore, the study recommends increasing
awareness and integrating these determinants into the strategic planning of
microbusinesses to have a positive impact on their CSR practices. This research
provides insights into the factors that can enhance microenterprise engagement
in CSR activities not only in the Jos metropolis but also beyond. In the same
vein, the study's supports the assertion that businesses should prioritise the
interests of all stakeholders, including the community, and engage in activities
that will promote mutual benefits, which is consistent with both stakeholder
theory and social exchange theory.

Keywords: Information on Corporate Responsibility (ICR), Attitude to Business Ethics
(ABE), Firm Reputation (FR), Economic Responsibility (ER), Corporate Social
Responsibility (CSR), Micro, Small, and Medium-sized Enterprises (MSMEs)